8 years in the business
and we're just getting started.
From a public bus company to the largest convenience store chain in Singapore, we have supported a myriad of brands from multiple industries in achieving their business goals.
Our Work
Tower Transit
Supporting an international bus operator that won Singapore's first ever Bus Contracting Model in 2016 in their journey to become a part of our local community and culture.
The strength of the TMG team is their nimbleness under pressure and their ability to understand the brands they work with.
They've helped us create an engaging social media presence with a distinct Tower Transit voice and personality.
Glenn LimGroup Communications DirectorTower Transit
DSO National Laboratories
"Where will your curiosity take you?"
Communicating DSO's employer value proposition to top local undergraduates in a compelling way.
NTUC LearningHub
"Lifelong learning inspired by you"
Launching the look - and more importantly, feel - after a rebranding exercise.
7-Eleven
Keeping up with a myriad of promotions for fast-moving consumer goods sold in ~400 stores islandwide
Engaging with mass audience through exciting digital campaigns.
That Marketing Guy is an all-rounder agency with a dedicated team that is passionate about what they do. They're always quick to pitch exciting ideas for social media and are very up to date with the various trends. Their team is proactive, and always willingly resolves any issues that may have arisen along the way.
Josephine LuoMarketing Manager7-Eleven Singapore
HOOQ
"She's a Terrorist and I Love Her" - The Media Event
Premiering the first series of HOOQ's Originals with a bang.
Decathlon
The Singapore Lab
Celebrating the opening of the largest Decathlon store in Singapore.
Universal Music
Introducing new music to Singapore
Engaging with music lovers online and offline
SGBC
"Live. Work. Play. Green."
Empowering Singaporeans to live better with knowledge about green buildings.
AIA
Delighting the inbox of Vitality members
Actively engaging and nurturing their community.
Sodexo
Streamlining complex information for B2B sales
Making it easier to close the deal.
NEC
Introducing a real game changer in facial recognition technology
Launching NEC's Open Innovation Centre.
Other clients whom we've worked with over the years
FMCG
Food & Beverages
Professional Services
Public Services
Workplace Safety & Health Council
Social Services
Sports & Entertainment
Technology
Training & Education
We know we're good,
but don't just take our word for it.
but don't just take our word for it.
Good agencies are like bras - hard to find one you're comfortable with, always provides support, holds you tight and is always close to your heart.
Life in the music industry is ever-changing, oftentimes at breakneck speeds, intrinsically intangible and boundlessly challenging. Music is also exhilarating, inspiring, deeply personal and incredibly dynamic.
Of all the agencies we have had over the years, the team at That Marketing Guy were the very first ones who stepped up to the boogie-woogie from start to finish, gamely side-stepping to the erratic rhythm of overnight surprise music drops, rapid changes in creative and release plans, and all the notorious habits that the very worst clients from hell are infamous for. They were quick to grasp the importance of each artist's individual concept and aesthetics, translating them into engaging social media content for a deeply curated Instagram feed. They were there with us every step of the way from midnight in-store setups to create highly Instagrammable fan pop-ups for The 1975, Shawn Mendes and Billie Eilish, to overnight transformations for our Frozen II outdoor activations under impossibly tight timelines, they brought us peace of mind and the opportunity for much-needed sleep in sacrifice of their own, and were always patient when we were not.
As an agency they celebrated and wept at our successes and disappointments alongside us, sometimes even more deeply - especially when perfectly conceived plans has to be scuttled last minute. Most importantly, they were our voice of reason and had the courage to tell us "no" when at times all we wanted to hear was "yes", and they never stopped showing up for us.
If in Marilyn Manson's words, "music is the strongest form of magic" then That Marketing Guy would be the wand in the caster's hand.
Marketing Manager
Universal Music Singapore
You're finally intrigued.
Now, let’s talk over coffee.
Now, let’s talk over coffee.
You're still buying.