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Our Awards and Features
How can APAC marketers maximise their social spend in 2024?
Published on January 11, 2024
Will Lee, managing director, That Marketing Guy said marketers have to realise that replicating assets in different social channels may not garner as much as they would like.
They must be clear on what they would want from social media[...] If they are seeing it as a media channel where they can attract like-minded individuals and then add value to their lives, then they can better measure the impact that social media has for their business,” he added.
How SG agencies can do better in 2024, according to adland CEOs
Published on January 03, 2024
Lee said that as we look ahead to 2024, the advertising industry would not only need to adapt to technological advancements, but also harness them for a deeper connection with audiences. This involves infusing creativity into every aspect of its work, from branding and public relations to advertising and digital marketing.
Telum Talks To: Will Lee, Founder and Managing Director at That Marketing Guy
Published in November 2023
Boutique integrated marketing agency and consultancy, That Marketing Guy, was founded by Will Lee in Singapore in 2012. Telum spoke with Will about how brands can leverage social media to strengthen their image.
Singapore's Ministry of Transport hands social media remit to That Marketing Guy
Published on July 26, 2023
Singapore's Ministry of Transport has handed its social media remit to integrated marketing and communications agency That Marketing Guy, according to GeBiz documents seen by MARKETING-INTERACTIVE. The appointment is for one year with the option to extend for another year.
Takagi Ramen's brand sentiments plummet following Tan Chuan-Jin and Cheng Li Hui social post
Published on July 20, 2023
Will Lee, the managing director of That Marketing Guy, noted that when brands try to garner attention by leveraging current affairs involving the professional and personal lives of individuals in peril, it provides no value to anyone other than the brand.
"Trendjacking is a very noteworthy tactic. It allows the brand to insert itself into the latest topic on everyone's mind. And many brands have tasted success,"
Singapore Prison Service hands social media remit to That Marketing Guy
Published on July 17, 2023
Singapore Prison Service (SPS) has handed its social media remit to integrated marketing and communications agency That Marketing Guy, according to GeBiz documents seen by MARKETING-INTERACTIVE.
MoneyOwl rolls out adorable campaign to raise brand awareness and financial literacy
Published on July 12, 2023
NTUC social enterprise MoneyOwl has rolled out a new campaign aimed at raising brand awareness and to encourage greater financial awareness with the introduction of a new friend for MoneyOwl to encourage more relatable dialogue.
Taylor Swift's UOB ticket presale: What more can be done to retain consumers?
Published on July 05, 2023
Will Lee, the managing director of That Marketing Guy agreed by noting that the concert was a good opportunity for UOB to grow its base of younger customers and that this was a good way for them to learn about the demographic and what would benefit and add value to their lives.
NTUC LearningHub picks integrated marketing and comms agency for 2023 branding efforts
Published on June 30, 2023
NTUC LearningHub has appointed integrated marketing and communications agency That Marketing Guy to develop its 2023 brand campaign after a competitive tender process. The new brand campaign is expected to be launched in the fourth quarter of 2023.
That Marketing Guy's journey in creating a winning strategy
Published on Oct 05, 2021
The past two years have been incredibly challenging for everyone. In 2021 and beyond, we hope to have more opportunities to tell stories of empathy, hope and resilience
Hit the jackpot with choose-your-own-adventure film
Published on June 16, 2021
Instead of using the tried and tested method of tugging at heartstrings or pushing out discounts and lowering prices, MSIG Singapore worked with That Marketing Guy for a choose-your-own-adventure film titled "Help Me Leh".
That Marketing Guy on marketing in 2021
Published on December 21, 2020
Considering everything, we did well in 2020. We are readying ourselves for 2021 and here’s what we spoke to Marketing Magazine Group about.
Small Business, Big Dreams: Meet "That Marketing Guy"
Published on October 06, 2020
Swingvy recently sat down with Will Lee to learn more about his vision, the business, and his goals and hopes for the future. He shares insights to inspire other small and medium business owners and speaks of the challenges and opportunities he’s experienced on his journey.
Branding Beardos:
Towkay Talks
Towkay Talks
Published on Sept 11, 2020
Sometimes, you just have to strike out on your own. That’s the story of this week’s Towkay, Will Lee, boss of That Marketing Guy.
Funny, honest and witty, Will talks about scaling up his company, shady awards shows and why listing your company isn’t always the best option.
How HOOQ 'terrorised' KOLs to drive hype for its comedy series
Published on December 16, 2020
Last year, the now-defunct Asian OTT service HOOQ launched its first Singaporean original comedy series titled "She's a terrorist and I love her", which touched on controversial topics such as racism, sexism, and nepotism in the workplace.
PRISM Award 2023
Outstanding Employee Engagement (Merit)
Agency of the Year Awards 2023
Consultant of the Year (Silver)
Consultant of the Year (Local Hero)
Content Marketing Agency of the Year (Finalist)
Full Service Agency of the Year (Finalist)
Performance Marketing Agency of the Year (Finalist)
Social Media Marketing Agency of the Year (Finalist)
Integrated Marketing Agency of the Year (Finalist)
Agency Leader of the Year (Finalist)
Best Agency Culture (Finalist)
MARKies Awards 2023
Most Creative - B2B Marketing (Bronze)
Most Creative - Comms/PR (Finalist)
Most Creative - Digital (Finalist)
Most Creative - Govt Sector/Non-Profit Marketing (Finalist)
Most Creative - Launch/Relaunch (Finalist)
Most Effective Use - B2B Marketing (Finalist)
Most Effective Use - Govt Sector/Non-Profit Marketing (Finalist)
Most Effective Use - Influencers/KOLs (Finalist)
Most Effective Use - Social Media (Finalist)
Ad World Masters
Silver - Agency of the Year 2022
Silver - Agency of the Year 2021
Silver - Agency of the Year 2020
Silver - Agency of the Year 2019
Agency of the Year Awards 2022
Independent Agency of the Year (Bronze)
Boutique Agency of the Year (Finalist)
Full Service Agency of the Year (Finalist)
Integrated Marketing Agency of the Year (Finalist)
Agency Leader of the Year (Finalist)
Agency Team of the Year (Finalist)
MARKies Awards 2022
Most Creative - Comms/PR (Gold) - Fatboy's
Most Effective Use - Audio (Silver)
Most Creative - Govt Sector/Non-Profit Marketing (Finalist)
Most Creative - Audio (Finalist)
Most Creative - Integrated Media (Finalist)
Most Creative - Video (Finalist)
Agency of the Year Awards 2021
Rising Star (Gold)
Agency Leader of the Year (Finalist)
Boutique Agency of the Year (Finalist)
Full-Service Agency of the Year (Finalist)
Mobile Marketing Agency of the Year (Finalist)
MARKies Awards 2021
Most Creative – Customer Engagement (Bronze) - MSIG
Most Effective Use – Video (Bronze) - MSIG
Best Art Director / Designer (Bronze)
Best Planner (Bronze)
Most Creative – Digital (Finalist) - MSIG
Most Creative – Video (Finalist) - MSIG
Most Creative – Experiential (Finalist) - Tower Transit Singapore
Most Creative – Government Sector / Non-Profit Marketing (Finalist) - NTUC LearningHub
Most Effective Use – Government Sector / Non-Profit Marketing (Finalist) - NTUC LearningHub
Most Creative – Influencers / KOLs (Finalist) - HOOQ
Most Effective Use – Experiential (Finalist) - HOOQ
Marketing Excellence Awards 2020
Excellence in Experiential Marketing (Silver) - HOOQ
Excellence in Gamification (Finalist) - 7-Eleven Singapore
Excellence in Customer Engagement (Finalist) - 7-Eleven Singapore
Excellence in Social Media Marketing (Finalist) - DSO National Laboratories
Excellence in Public Sector / Non-Profit Marketing (Finalist) - NTUC LearningHub