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TMG was appointed DSO's creative agency in 2017. This is to strategise, conceptualise and implement DSO's corporate and recruitment brand campaigns over the next three years.
TMG was appointed DSO's creative agency in 2017. This is to strategise, conceptualise and implement DSO's corporate and recruitment brand campaigns over the next three years. The scope of work is indeed very vast; ranging from the launch and content management of DSO's social media platform and main media engagement, to below and above the line advertising. TMG also revitalised DSO's corporate image with the delivery of a full brand guide and full suite corporate collaterals. The campaigns have been very well received by our stakeholders, in particular by DSO staff, with a renewed sense of pride.
This success could not have been achievable without TMG's creativity and dedication. Every client wants great work and reliability from their agency. You will not be disappointed with TMG who has an incredibly passionate team who pushes the boundaries to deliver above and beyond. Needless to say, TMG has been re-appointed to deliver their creative magic in DSO for 2018, and I believe for many years to come.
Kenny Wong
Head of Corporate Communications
DSO National Laboratories
It has been a pleasure working with TMG, and they have proven themselves to be a dependable external pair of arms for our marketing activities.
It has been a pleasure working with TMG, and they have proven themselves to be a dependable external pair of arms for our marketing activities. TMG has always given their 100% in all the work they do, and more importantly, they have demonstrated and proven themselves on the ability to adapt quickly to the changing needs in the market.
Their positive attitude and creativity shine through in their proposals to us. They put new meaning to problem-solving as issues or challenges highlighted are always tackled well and the solutions that come off it, applicable. Thank you team TMG for showing passion and dedication in the work you do.
We look forward to many more collaborations ahead!
Michelle Lim
Marketing Manager
MSIG Insurance (Singapore)
That Marketing Guy has proven to be a competent end-to-end creative agency in terms of strategy, conceptualisation and execution. I have worked with the team on several projects, including our brand visual identity development, the design of our environmental graphics, and most importantly, on our latest 360 degree campaign.
For the campaign, we had issued an Invitation to Pitch to various creative agencies in Singapore – competition was stiff, but TMG’s pitch was most outstanding and in line with the objectives of the campaign. They managed to impress our management team with their concepts and storyboarding, making them the winning agency. While we did face some challenges along the way in the execution phase, the team was on-the-ball, and we managed to overcome hurdles in many forms to deliver an impactful and memorable campaign. I am highly appreciative of my account manager Mashi, who has been highly responsive and driven to ensure the success of the campaign, and of Will, who has effectively led the team to drive both concept and media strategy.
Rachel OoiBrand & Communication ManagerNTUC LearningHub
We have worked with That Marketing Guy for over a year now on our customer communications. We applaud them for their quality work and creativity and would highly recommend them.
The team at That Marketing Guy is responsive, adaptable, reliable and always delivering within timelines. We have managed to revamp the AIA Vitality programme communications with them and deepened engagement with our customers. We look forward to continue working with them to further develop our communications strategies this year!
Ivy TanDeputy Manager, Vitality EngagementMarketing & DistributionAIA Singapore
Good agencies are like bras - hard to find one you're comfortable with, always provides support, holds you tight and is always close to your heart. Life in the music industry is ever-changing, oftentimes at breakneck speeds, intrinsically intangible and boundlessly challenging. Music is also exhilarating, inspiring, deeply personal and incredibly dynamic.
Of all the agencies we have had over the years, the team at That Marketing Guy were the very first ones who stepped up to the boogie-woogie from start to finish, gamely side-stepping to the erratic rhythm of overnight surprise music drops, rapid changes in creative and release plans, and all the notorious habits that the very worst clients from hell are infamous for. They were quick to grasp the importance of each artist's individual concept and aesthetics, translating them into engaging social media content for a deeply curated Instagram feed. They were there with us every step of the way from midnight in-store setups to create highly Instagrammable fan pop-ups for The 1975, Shawn Mendes and Billie Eilish, to overnight transformations for our Frozen II outdoor activations under impossibly tight timelines, they brought us peace of mind and the opportunity for much-needed sleep in sacrifice of their own, and were always patient when we were not.
As an agency they celebrated and wept at our successes and disappointments alongside us, sometimes even more deeply - especially when perfectly conceived plans has to be scuttled last minute. Most importantly, they were our voice of reason and had the courage to tell us "no" when at times all we wanted to hear was "yes", and they never stopped showing up for us.
If in Marilyn Manson's words, "music is the strongest form of magic" then That Marketing Guy would be the wand in the caster's hand.
Marketing Manager
Universal Music Singapore
That Marketing Guy is an all-rounder agency with a dedicated team that is passionate about what they do. They're always quick to pitch exciting ideas for social media and are very up to date with the various trends. Their team is proactive, and always willingly resolves any issues that may have arisen along the way.
Josephine LuoMarketing Manager7-Eleven Singapore
The strength of the TMG team is their nimbleness under pressure and their ability to understand the brands they work with. They've helped us create an engaging social media presence with a distinct Tower Transit voice and personality.
Glenn LimGroup Communications DirectorTower Transit
You've seen enough.
You're impressed.
You've seen enough.
You're impressed.
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