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Developing content fast-moving promotional campaigns for thousands of products on the social media sphere that go beyond price.
Developing content fast-moving promotional campaigns for thousands of products on the social media sphere that go beyond price.
7-Eleven is a global brand and the largest convenience store chain in Singapore.
We work closely with their marketing team to create interactive content for the digital space to generate interest in their wide array of house brand and distributed products to support in-store promotions and drive footfall to almost 400 7-Eleven outlets islandwide.
Exceptional project management
Exceptional project management
Designed a custom system to manage workflow and multitude of deadlines and information across marketing verticals for multiple stakeholders requiring 30-50 branded content per month
Deepening engagement
Deepening engagement
We run and manage contests regularly to deepen engagement with the fan base, as well as handle the mechanics of prize redemption/collection.
IMG_3409.movCNY Lucky Swipe Mock Video.movUtilising digital storytelling tools
Utilising digital storytelling tools
We use a myriad of tools on the digital space, such as different Facebook post types and dedicated game sites to maximise engagement and delight 7-Eleven customers
It's a store and more with phenomenal engagement
It's a store and more with phenomenal engagement
7-Eleven has consistently reappointed us since 2017. Here's (one of the many reasons) why:
3k
Facebook Page Likes that have grown organically each year3k
On average, each Facebook post has
8.4k organic reach
144 reactions
91 comments and
61 shares
70% of page audience and 95% of people engaged from Singapore
8.4k organic reach
144 reactions
91 comments and
61 shares
70% of page audience and 95% of people engaged from Singapore
400/week
new Instagram page followers that grow organically 400/week
With 30.2k followers to-date,
our average weekly numbers are:350k impressions200k reach5k actions with 95% being profile visits
78% of our page followers are from Singapore
our average weekly numbers are:350k impressions200k reach5k actions with 95% being profile visits
78% of our page followers are from Singapore
A word from the client
A word from the client
That Marketing Guy is an all-rounder agency with a dedicated team that is passionate about what they do. They're always quick to pitch exciting ideas for social media and are very up to date with the various trends. Their team is proactive, and always willingly resolves any issues that may have arisen along the way.
Josephine LuoMarketing Manager7-Eleven Singapore
You're finally intrigued.
Now, let’s talk over coffee.
You're finally intrigued.
Now, let’s talk over coffee.
You're still buying.
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