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This One is for The Team.
This One is for The Team.
Published on Oct 05, 2021
In every project, we always start with "why".
And then we ask "why the hell not".
Hindsight 20/20
Hindsight 20/20
Published on Dec 31, 2020
2020 was a difficult year for many. This is what we learnt adjusting to the new normal and using technology to optimise our work-from-home procedures. We also won our first Marketing Interactive Award.
You Don't Want Leads
You Don't Want Leads
Published on Aug 17, 2020
I recently got connected to several prospects who were looking for support from an agency on a lead generation campaign. It won't be the last time that a business wants leads, leads, and more leads. It will also not be the last time that I reply with: "You don't want leads. You want relationships."
Why Social Media Is Essential
Why Social Media Is Essential
Published on June 18, 2020
At The Marketing Guy, we believe that companies should strive to create value effect positive change in their communities, countries and for humanity. We believe that good marketing accelerates that vital transformation and we want to support businesses as they embark on an always-on journey of value creation.
Parenting. Marketing.
Same thing.
Parenting. Marketing.
Same thing.
Published on June 03, 2020
Marketing requires the insane skill of getting the attention from the right target audience, by saying the right things, at the right time, and then some. But what happens when an ad tries to get your attention every few seconds? Everyone is trying to sell something to someone.
The odd experience of returning to work - from home - after maternity leave
The odd experience of returning to work - from home - after maternity leave
Published on May 31, 2020
My second child, Harper was born in February this year amidst a pandemic.
Unlike with my first, we didn't celebrate her birth with friends and extended family. Visitation at the hospital was strictly restricted, and holding a large gathering didn't feel like a socially responsible thing to do (even before the Circuit Breaker measurements kicked in).
2019 in Review
2019 in Review
Published on December 12, 2019
What a year it's been for us at That Marketing Guy.
We've won and lost clients; worked on projects we loved and grit our teeth through those we didn't like as much. We've had our work displayed in the open, but put in even more hours into those that nobody else will see. Whatever it may be, I hope that everyone in the team has something to be proud of from the past year.
Marketing is key to SMEs going regional.
Marketing is key to SMEs going regional.
Published on May 24, 2016
There are many opportunities for SMEs to expand outwardly in the Asia Pacific region and across the world. According to official data, small and medium enterprises (SMEs) contribute heavily to the GDPs of our neighbouring economies.
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