Tower Transit Singapore

Supporting an international bus operator that won Singapore's first ever Bus Contracting Model in 2016 in their journey to become a part of our local community and culture.

Tower Transit was the first public transport operator to have a social media presence in Singapore.

We worked with them to humanise public transport workers, as well as to integrate local culture and customs into their overall communications strategy to position them as a member of the community.

Question.mp4

Consistent social media engagement with commuters and bus enthusiasts

With our #TriviaTuesday series and exclusive Tower Transit-branded merchandise

Showcase Bus Captains as parents, friends and lovers

Read the full story:

The New Paper

Document and celebrate localisation efforts

Design and production for red packets for internal staff, which was also a gift for social media contests.

Link

Organic community growth without paid amplification

Another Valentines' Day campaign featuring our favourite bus puns.

Link

Organic, homegrown and hormone-free.

12k

Facebook Page Likes that have grown organically over the past 4 years
On average, each Facebook post has
1.5k reach
30 reactions
10 comments and
6 shares
75% of page audience from Singapore

2.8k

Instagram Followers that have grown organically over the past 2 years
On average, each Instagram post has
1k reach and
90 actions
81% of Followers are from Singapore

Gallery

A word from the client

The strength of the TMG team is their nimbleness under pressure and their ability to understand the brands they work with. They've helped us create an engaging social media presence with a distinct Tower Transit voice and personality.


Glenn LimGroup Communications DirectorTower Transit

You're finally intrigued.
Now, let’s talk over coffee.

You're still buying.