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Supporting an international bus operator that won Singapore's first ever Bus Contracting Model in 2016 in their journey to become a part of our local community and culture.
Supporting an international bus operator that won Singapore's first ever Bus Contracting Model in 2016 in their journey to become a part of our local community and culture.
Tower Transit was the first public transport operator to have a social media presence in Singapore.
We worked with them to humanise public transport workers, as well as to integrate local culture and customs into their overall communications strategy to position them as a member of the community.
Question.mp4Consistent social media engagement with commuters and bus enthusiasts
Consistent social media engagement with commuters and bus enthusiasts
With our #TriviaTuesday series and exclusive Tower Transit-branded merchandise
Organic, homegrown and hormone-free.
Organic, homegrown and hormone-free.
12k
Facebook Page Likes that have grown organically over the past 4 years12k
On average, each Facebook post has
1.5k reach
30 reactions
10 comments and
6 shares
75% of page audience from Singapore
1.5k reach
30 reactions
10 comments and
6 shares
75% of page audience from Singapore
2.8k
Instagram Followers that have grown organically over the past 2 years2.8k
On average, each Instagram post has
1k reach and
90 actions
81% of Followers are from Singapore
1k reach and
90 actions
81% of Followers are from Singapore
Gallery
Gallery
A word from the client
A word from the client
The strength of the TMG team is their nimbleness under pressure and their ability to understand the brands they work with. They've helped us create an engaging social media presence with a distinct Tower Transit voice and personality.
Glenn LimGroup Communications DirectorTower Transit
You're finally intrigued.
Now, let’s talk over coffee.
You're finally intrigued.
Now, let’s talk over coffee.
You're still buying.
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