Crafting Affinity. Creating Advocacy.

Our Clients work with us to build brands that engage with their audience meaningfully to build affinity and create advocates.

How, might you ask? Fundamentals are key.

If you have an idea of your objective(s), challenges and constraints, let us know. We will work with you to actualise them. But know this: every approach in marketing stems from the very basics, and we'll walk them through with you.


We will learn your purpose and understand the objectives that you are aiming towards, as well as the constraints that you face.

Strategy Development

Here's where we develop the solution that would meet your objectives while having your constraints in mind.

Management & Execution

Fail to plan; and you'll plan to fail. We will map our the milestones from start to end.


What went well; and what could've been done better? Here's where we run through how we can prepare ourselves for the next steps.

Branding Strategies

“If people believe they share values with a company, they will stay loyal to the brand.”
Howard Schultz

Marketing Campaigns

"If you don't like what is being said, then change the conversation."
Don Draper
(yes, we're even quoting from our favourite TV shows)

Content Development

“We need to stop interrupting what people are interested in and be what people are interested in.”
Craig Davis,
former Chief Creative Officer;
J. Walter Thompson.

Marketing Operations

“Business has only two functions — marketing and innovation.”
Peter Drucker
Marketing Consultant

Here are some projects that we are (have been) working on.

In Broader Aspects

Organisations have varied needs, and may already have existing configurations that need us to conform to.


Harness the transformative power of marketing to create meaningful change that builds your brand


Set and achieve result-driven and measurable marketing goals that aligns with business outcomes


Create great work that engage and excite to make a lasting impression on your audience

We know we're good,
but don't just take our word for it.

Good agencies are like bras - hard to find one you're comfortable with, always provides support, holds you tight and is always close to your heart.

Life in the music industry is ever-changing, oftentimes at breakneck speeds, intrinsically intangible and boundlessly challenging. Music is also exhilarating, inspiring, deeply personal and incredibly dynamic.

Of all the agencies we have had over the years, the team at That Marketing Guy were the very first ones who stepped up to the boogie-woogie from start to finish, gamely side-stepping to the erratic rhythm of overnight surprise music drops, rapid changes in creative and release plans, and all the notorious habits that the very worst clients from hell are infamous for. They were quick to grasp the importance of each artist's individual concept and aesthetics, translating them into engaging social media content for a deeply curated Instagram feed. They were there with us every step of the way from midnight in-store setups to create highly Instagrammable fan pop-ups for The 1975, Shawn Mendes and Billie Eilish, to overnight transformations for our Frozen II outdoor activations under impossibly tight timelines, they brought us peace of mind and the opportunity for much-needed sleep in sacrifice of their own, and were always patient when we were not.

As an agency they celebrated and wept at our successes and disappointments alongside us, sometimes even more deeply - especially when perfectly conceived plans has to be scuttled last minute. Most importantly, they were our voice of reason and had the courage to tell us "no" when at times all we wanted to hear was "yes", and they never stopped showing up for us.

If in Marilyn Manson's words, "music is the strongest form of magic" then That Marketing Guy would be the wand in the caster's hand.

Cecilia Wee
Marketing Manager
Universal Music Singapore

You're finally intrigued.
Now, l
et’s talk over coffee.

You're still buying.